The Importance of Marketing in the Tourism Business
Keywords:
marketing, tourism, tourism businessAbstract
The article examines the importance of marketing in the field of tourism business, its main functions and tools. Modern marketing strategies aimed at attracting customers and increasing the competitiveness of travel companies are analyzed. Special attention is paid to digital marketing and its impact on the development of the industry. Examples of successful marketing campaigns are given and promising areas for the development of marketing in tourism are considered.
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