Factor Analysis of Social Status, Lifestyle, Education in Consumer Behavior to Increase Loyalty in the Vehicle Insurance at PT. Jasaraharja Putera, Manado Branch

Abstract

Insurance companies are non-bank financial institutions that have a role that is not much different from banks, namely operating in the field of services provided to the public in overcoming risks that will occur in the future. The aim of this research is to analyze the influence of social status, lifestyle and education on consumer behavior to increase customer loyalty in vehicle insurance at PT Jasaraharja Putera, Manado branch. The analytical methods used are validity, reliability, classical assumptions, hypothesis testing and multiple linear regression analysis using the SPSS version 25 application. The results of the research partially show that Social Status, Lifestyle and Education have a positive and significant effect on Customer Loyalty in Vehicle Insurance at PT Jasaraharja Putera Manado Branch. Together the variables Social Status, Lifestyle and Education have a significant effect on Customer Loyalty in Vehicle Insurance at PT Jasaraharja Putera Manado Branch.