SONDAKH, David Reynaldo Sebastian; LAPIAN, Stanss L.H.V.J.; TUMBUAN, Willem J.F. Alfa. Triggering the Digital Rush: An S‑O‑R Examination of Product Features, AI Personalization, And Hedonic Motives in Manado’s Online Marketplace. American Journal of Business Practice, [S. l.], v. 2, n. 5, p. 73–87, 2025. Disponível em: https://semantjournals.org/index.php/AJBP/article/view/1765. Acesso em: 27 jul. 2025.