[1]
D. R. S. Sondakh, S. L. Lapian, and W. J. A. Tumbuan, “Triggering the Digital Rush: An S‑O‑R Examination of Product Features, AI Personalization, And Hedonic Motives in Manado’s Online Marketplace”, AJBP, vol. 2, no. 5, pp. 73–87, May 2025.