Improving the Efficiency of Media Advertising in Textile Enterprises
Keywords:
media advertising, textile production, marketing activitiesAbstract
In recent years, an increasing number of companies have been considering media advertising as a tool that helps to increase competitiveness. Whatever the sphere of activity, be it textile production, cargo transportation or telecommunications, the management of the enterprise strives to satisfy the needs of the client, to take into account the market requirements as much as possible. General economic patterns that appear every year determine the need to organize marketing activities, including at industrial enterprises.
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