Analysis of the Impact of Organizational Prestige on Effectiveness of Strategic Decisions in the Banking Sector

Abstract

The current research seeks to shed light on the analysis of the impact of organisational prestige in its dimensions (internal organisational prestige and external organisational prestige) on the effectiveness of strategic decisions represented (ESDE) by (appropriateness of the decision, acceptance of the decision, quality of the decision) for a sample of workers in commercial banks in the province of Diwaniyah (Baghdad for investment, the Iraqi Union, Dar es Salaam, the Gulf, and the Islamic world), in order to address the research problem of what is the analysis of the impact of organisational prestige on the ESDE in the banking sector? The research resorted to relying on the questionnaire tool in order to collect the necessary data to analyse the relationship and impact between these variables, as well as to give the possibility of generalising these results to the research community, In light of the data collection, the statistical package of the SPSS&AMOS programmes was relied upon. V.28) In order to analyse the results, as it was distributed (125) questionnaires, (102) questionnaires were adopted, (6) questionnaires were damaged, and (17) questionnaires were recovered, which has enabled the results of the research to introduce several important findings, the most significant of which is the existence of a correlation and significant impact between organisational prestige and the ESDE. Based on these results, the current research proposed several recommendations to enhance the reality and level of the variables of the surveyed sample, and on that basis, the research suggested the need for the surveyed banks to develop transparent and accurate policies related to their strategic banking decisions, which enhances the possibility of gaining trust between customers and investors. This requires the use of advanced models for risk analysis to understand the mechanism of the impact of regulatory prestige on banking and operational risks.