Factors Influencing Consumers of Tourism Services: International Experience and Positive Developments in the Republic of Uzbekistan

Abstract

This article analyzes the factors that influence the behavior of consumers of tourism services. Demographic factors (such as age, gender, lifestyle, and ethnicity), social factors (including social media and cultural values), and environmental factors (such as natural-geographical and political-economic conditions) are explored based on the latest statistical data and academic sources. Additionally, the article illustrates how these influencing factors manifest in international practice, using examples from the United States, Europe, and Southeast Asia.