The Role of Big Data Technology in Improving the Accuracy of Financial Reports and Rationalizing Marketing Decisions: Applied Study in Asiacell Telecommunications Company for the Period 2020-2024

Abstract

The research purposes to analyze the role of large data technology in refining the accuracy of financial intelligences and rationalizing marketing conclusions, through an practical study on Asiacell Communications Business for the period from 2020 to 2024. Big data has become a strategic implement that effectively contributes to supporting decision-making within governments, by providing precise and real-time analytics based on enormous amounts of diverse data. The research trusted on the descriptive analytical method, and used a range of tools such as analyzing yearly reports, questionnaires absorbed to employees of the financial and marketing departments, in adding to interviews with bureaucrats and employees of the company. The results presented that Asiacell's reliance on big statistics analysis techniques contributed to plummeting accounting errors, cumulative the accuracy of financial forecasts, and improving the excellence of financial reporting. The study also showed that the use of big data in the marketing arena led to improved customer targeting, augmented the effectiveness of advertising movements, and raised the level of customer satisfaction. The study recommends the essential to enhance the company's investments in progressive data analysis techniques, and to Pullman human cadres to invest in this technology to attain a sustainable modest advantage.