Discourse Characteristics of Advertising Texts

Abstract

This study analyses advertising text as a unit of advertising speech is an object of research for experts in various scientific field. People use all language tools in their constant social activities - phonetic, grammatical, lexical and phraseological units based on their needs they choose depending on the topic of the speech and the situation and use it. This is explained by the fact that the tools in our language have different forms and are synonymous. Selection of language units in the speech process it also requires its own methodological limitations.