Environmental Certification as a Way to Increase the Competitiveness of Hotels

Abstract

Nowadays, globalization processes have affected all areas of the world economy, including the global market of hotel services, which has undergone significant changes since the second half of the 20th century, which is largely determined by the emergence and implementation of various innovations, one of which is the improvement of the activities of eco-hotels. In some countries, over the past decade, a new direction has begun to be created, which is called eco-hotels, as a modern innovative direction in the field of hotel business, becoming the concept of the activities of eco-hotels. The creation and development of eco-friendly hotels is a new trend in the activities of the hotel industry. The introduction of green guest ecologization of hotel activities will help increase their tourist attractiveness and give competitive advantages in the world tourism market.