Modern Trends in Management and Marketing

Abstract

Modern management and marketing strategies are essential for enterprises to remain competitive in the evolving business landscape. However, existing studies lack a comprehensive analysis of integrating personnel management and digital marketing to enhance labor productivity and organizational growth. This study employs qualitative analysis based on observations and foreign literature to explore contemporary trends in management and marketing. Findings indicate that innovative personnel management, employee motivation, and the use of Internet technologies significantly improve business performance. Results suggest that enterprises should adopt a strategic approach to marketing and human resource management to optimize productivity and consumer engagement. These insights are valuable for business leaders and policymakers seeking sustainable development strategies in the digital economy.