CURRENT TRENDS IN STRATEGIC ANALYSIS AND PLANNING IN THE MANAGEMENT OF HIGHER EDUCATIONAL INSTITUTIONS
Keywords:
strategic analysis, planning, transformation, management, University 4.0 concept, digital economy, SWOT analysis, PEST analysis, BI systems..Abstract
This paper examines key trends in strategic analysis and planning applied in the management of higher educational institutions. Particular attention is paid to their role in the context of the transition to new models, digitalization of education, implementation of new technologies, increasing competitiveness at the international level and improving the quality of educational services that cannot be achieved without a well-thought-out strategic approach
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