A Study on Consumer Buying Behaviour in Online Shopping
Keywords:
Online Shopping Behaviour, Consumer Buying Patterns, E-commerce in India, Digital Consumer Psychology, Online Purchase Decision FactorsAbstract
The rise of e-commerce has significantly transformed consumer buying behavior. This paper explores the key factors influencing consumers' decisions when shopping online, including convenience, price sensitivity, trust, website usability, and digital literacy. The study further analyzes demographic influences, psychological drivers, and post-purchase satisfaction. Findings suggest that trust and ease of navigation are critical, while social media and influencer marketing play growing roles. The research offers insights for e-retailers to refine strategies and enhance user experiences.
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Copyright (c) 2024 Simran Kaur, Dr. Ravi Sanwal
This work is licensed under a Creative Commons Attribution 4.0 International License.
