The Impact of Social Media Usage on Employee Focus : Applied Study
Keywords:
Social Media, Employee Focus, Thinking, Collaboration, InteractionAbstract
The current research aims to study the effect of using social media represented by (thinking, collaboration, and interaction) on the concentration of employees within a group of employees at some private commercial banks in Al-Diwaniyah Governorate, recognised in the Iraq Stock Exchange in Al-Diwaniyah, specifically focusing on five banks: (Baghdad, Union of Iraq, Dar Es Salaam Investment, Gulf Commercial, World Islamic). The research concentrated on addressing an important issue formulated as a fundamental question: (Is there an impact of using social media on the concentration of employees in the aforementioned commercial banks?). In order to achieve the research objective and address the proposed problem, a descriptive analytical approach was adopted to measure the levels of the research variables, which primarily relied on the questionnaire tool for data collection necessary for analysis, A total of 130 questionnaires were distributed to the relevant employees in commercial banks, of which 124 were returned, including 5 damaged questionnaires, and 119 valid questionnaires for analysis. This indicates a response rate of 92%. The research relied on two packages, namely SPSS and AMOS.V.29, to extract the targeted tests. The research found significant results, foremost of which was the existence of a significant correlation and impact between the use of social media and employee engagement. This highlights the contribution of social media in improving cooperation and communication mechanisms between employees and management, thereby enhancing opportunities for collaboration and the exchange of information and ideas, which improves the banks' capabilities to build a collaborative work environment that contributes to enhancing and increasing productivity, The research recommended that banks should train employees on the effective use of social media through workshops and training aimed at improving focus and reducing waste in their invested efforts. Additionally, it is essential to develop policies and mechanisms for using social media, relying on the efficiency and effectiveness of employees in minimising distractions and working to build internal communication platforms aimed at collaborating in addressing the challenges and threats presented.
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