Examining the Role of Banking Outlet Owners Entrepreneurial Imaginativeness in Financial Sustainability: A Exploratory Study
Keywords:
Entrepreneurial Imaginativeness, Financial Sustainability, Banking Outlet OwnersAbstract
The current research aims to examine the role of entrepreneurial Imaginativeness, including (creative Imaginativeness, social Imaginativeness, and scientific Imaginativeness), in building financial sustainability represented by (strategic planning, effective financial management, investment diversification, and functional efficiency of human resources) among bank outlet owners. To achieve the research objective, which is based on the problem formulated as (what is the role of entrepreneurial Imaginativeness in building financial sustainability among bank outlet owners?), a descriptive analytical approach was adopted by using a questionnaire tool to collect the necessary data for analysis. The research population consisted of bank outlets in Al-Diwaniya Governorate, while the research sample included a group of bank outlet owners in Al-Diwaniya Governorate. A total of (150) questionnaires were distributed, with (142) returned, and after tabulating the data, it was found that the number of invalid questionnaires amounted to (13), and (129) were valid for analysis, indicating a response rate of (0.86). In order to analyse and describe the variables, two analysis packages (SPSS & SMART.PLS) were employed to extract results related to the means and standard deviations, reliability coefficients, and hypothesis testing. Based on this, the research concluded that there is a significant correlation and impact of entrepreneurial Imaginativeness on financial sustainability, which has contributed to enhancing financial creativity through the motivation of entrepreneurial Imaginativeness. This, in turn, can improve services and meet the changing demands of customers, thereby creating a positive experience that helps business owners generate positive value to attract more customers. The research also recommends that banking outlet owners develop their internal capabilities through targeted training programmes aimed at enhancing their creative, social, and scientific skills related to entrepreneurial Imaginativeness, which would help stimulate creativity and generate new and innovative ideas that contribute to building financial sustainability.
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