Using Brand Technologies in Developing Countries: Successful Strategies
Keywords:
Brand technologies, Cultural adaptation, Digital marketing, Local infrastructureAbstract
This study focuses on examining strategies for the successful application of brand technologies in developing countries. The research analyzes how brand technologies can be successfully integrated through key factors such as cultural adaptation, digital marketing, and local infrastructure. Economic, political, and cultural factors influencing the implementation of brand technologies in developing countries are also discussed. The study specifically explores brand technologies in countries such as China, India, Brazil, Russia, and Nigeria, with the aim of developing integration strategies between local and global markets. This research will contribute to the development of new digital marketing strategies for emerging markets.
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