Viral Marketing: Innovative Strategies and Modern Approaches
Keywords:
Viral marketing, digital advertising, consumer behavior, social media, brand awarenessAbstract
Viral marketing has become a crucial aspect of modern digital advertising, leveraging social media and other online platforms to rapidly spread promotional content. This paper explores the origins, strategies, tools, advantages, and limitations of viral marketing, highlighting its impact on brand awareness and consumer behavior. By examining historical case studies and contemporary trends, the study provides insights into the effectiveness of viral marketing as a cost-efficient and engaging promotional method.
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