Orientation of Textile Products to the External Market
Keywords:
market relations, marketing, product positioning on the marketAbstract
In the conditions of development of market relations, marketing plays a special role. This is due to changes in consumer behavior, growth of competition, production of goods in significant quantities, exceeding real needs and requirements. The above factors determine the need for further development of the classical concept of marketing, which cannot be achieved without improving the theory and practice of using its main tools, one of which is the positioning of goods in target markets.
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