Driving Tourist Reengagement: Satisfaction, Marketing, and the Revisit Decision to Ijen Carter
Keywords:
Relationship Marketing, Traveler Experience, Customer Satisfaction, Revisit DecisionAbstract
Tourism plays a crucial role in economic development by driving local and global economic progress. Maintaining tourist trust is essential for sustaining the tourism industry, as it fosters long-term relationships and facilitates product marketing. However, limited studies explore how relationship marketing, tourist experience, and satisfaction influence revisit decisions. This study aims to analyze the correlation between these factors and tourists' decisions to revisit the Mount Kawah Ijen tourist attraction. Using a quantitative approach, data were collected through questionnaires distributed via random sampling and analyzed statistically. Results indicate that relationship marketing, tourist experience, and tourist satisfaction significantly influence revisit decisions both individually and collectively. These findings highlight the importance of enhancing marketing strategies, improving visitor experiences, and ensuring customer satisfaction to boost tourism sustainability.
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